Noah St John s latest release Afformations is all the rage in the marketing, sales and self help arena. While it is an interesting look at how to go from affirmations to afformations there is a lot more going on with this book than appears on the surface. Yes, you will learn all about the right questions to ask yourself and why to ask them in a particular way, however, the greatest lessons that I gleaned from this book happened when I stepped back and looked at the total marketing package. Mr. St John wrote the book, Afformations, as a marketing piece for his larger product The Afformation System. The first chapter of the book was released and circulated online several months before the actual book was made available. During that time Noah St John communicated with his list, offering advice and tips on how to ask the right questions, I m pretty sure the Afformations System product was available during this period and offered as well. This is what the Afformations System Product
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