I'm not sure why it has taken me so long to realize that the landing page is where the magic happens, alas, it has. If your goal is to get sales (and, well, that is why we are marketing right?) then you need to get leads, a lead is an email address and a name, in order to get leads you need to point your audience towards some place where they
http://www.empowernetwork.com/justjillin/blog/the-landing-page-is-where-the-magic-happens/